Notify Expands Global Availability

By |2020-06-23T15:23:50+00:00June 23rd, 2020|Feature Releases & Product Updates|

Following the release of Shep’s new product, Notify, at the outbreak of COVID, we’ve had multiple large companies want to accelerate their launch of the dynamic notification tool to their entire global workforce. This shows that a global threat demands a global response. The need to provide guided buying capabilities to all employees is key to speeding up the re-opening of corporate travel.

We initially launched Notify in March to 20 countries but quickly started adding more and are pleased to announce that the Notify extension is now available in 35 countries.

Hyper-Relevant and Timely Vs. Too Little Too Late

Most online booking tools (OBTs) have notification capabilities but we’ve heard time and again that they take too long to update and are usually too generic. Because they rarely are relevant, travelers tend to ignore them.

Providing consistent and relevant “point-of-browse” guidance on the OBT or consumer sites though Notify is much more efficient and actionable.  Traditional, asynchronous communication (phone calls, intranet sites, handouts, or emails) don’t work for the current dynamic risk environment that COVID-19 presents. They are either:

  • Too early – “I’m not ready to book travel”
  • Not relevant – “This doesn’t’ relate to me/my trip”
  • Too late – “I’ve already booked/returned from my trip”

COVID-19 is a Global Problem

Despite being a US-based company, we immediately realized that if we truly hoped to speed business travel’s reopening with real-time guidance and personalized contextual data, we had to dramatically expand the reach and capabilities of our tools.

Starting in March, we expanded from the initial two countries to 20 and in June, expanded to 35 countries. The selection of these is driven by customer needs and while we can rapidly add more, we have to gradually grow our reach as each country requires us to map the relevant travel sites.

The full list of supported countries includes:

  • United States
  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Colombia
  • Denmark
  • Finland
  • France
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom

Open up the Globe to Your Global Employees

With Notify by Shep, you can communicate your rules, policies, and requirements dynamically to your employees on your OBT or >1,000 consumer travel sites. By presenting the right message at the right time to the right employee, travel managers can feel confident that their team has the information they need to make the right travel decisions.

Typical Shep Use Cases:


Guide employee travel search and bookings away from consumer sites (OTAs and supplier dot-coms) back to the online booking tool (OBT).


Inform employees on company policies, priorities and preferences so that they book travel where and how they should.


Educate travelers on real time conditions, restrictions and limitations of travel to certain areas due to COVID-19, visas, border closures etc.

Gather Data

Gather data around employee search and booking behaviors and preferences to help adjust the travel program and tools to meet employee expectations.

Onboard and Drive Adoption

Onboard and drive adoption of core functionalities in the online booking tool by providing targeted guidance, instructions and educational video content.

More Countries to Come

As our customer base grows, our list of supported countries and sites increases. Please get in touch with us via or our chat below if there are important countries that you need missing from our list or to schedule a demo. For more info on our supported countries, visit our FAQ site here.

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