Many companies are starting to adopt, or at least experiment with, a more omni-channel approach, often letting employees book certain elements of their travel directly with suppliers. Hotel bookings are the first category to go direct as employees often prefer the supplier interfaces to explore maps, attractions, photos, interactive tours, and reviews as opposed to the more standardized OBT display. In order to make this “open” or omni-channel approach work, it is essential for travel programs to direct employees to the correct sites (eg. Marriott vs. hotels.com) and ensure they use the company corporate codes to access negotiated rates, perks, inclusions, and for the stay to be counted towards the company’s total. Without this valuable stays/nights booked data, the travel program loses its leverage when renegotiating rates with hotels.