Media and Press


Our Story

Shep was founded (as Complai) in late 2016 by a founding team with a combined 11 years of experience in the travel technology space. In addition to the core team,  advisors and investors include representatives from Fintech (Sofi, Visa), Travel (Expedia, Sabre, HomeAway, Kayak, American Airlines, Concur) and HR channel partnerships (Insperity).

After being embedded at a major global distribution system (GDS), working on integrating a startup’s technology into a booking tool, Shep co-founder and CEO Daniel Senyard realized that no matter how many bells and whistles a corporate booking tool has, travelers still want to book on their favorite sites.

And so Daniel, along with co-founders, Rey Garcia, and Rafael Torres, started Shep to eliminate the natural tension that exists between a company’s need for control and employees’ desire for freedom by allowing traveler autonomy and real-time manager/TMC visibility and reporting.

About Shep

Founded in 2016, Shep is an award-winning travel data, communication and digital adoption platform (DAP) that helps enterprises manage and measure travel behavior both inside corporate booking environments, like Concur, as well as on consumer travel sites, like Expedia and Airbnb. Shep uses browser extension technology to overlay messaging and user interaction elements on top of corporate and consumer travel sites. Shep also collects cross-site booking and behavioral data so that travel managers and travel management companies can understand what, where, and why employees are choosing to book their business travel. More at

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Shep Branding

Media Assets & Guidelines



The Beat

Partnerships, Products Abound As Cottage Industry Grows Around Covid Restriction Tracking

The Company Dime

As Companies Get Creative With Pre-Trip Communications, Discovery Moves Guidance To The Front End With Shep

FCM Travel Solutions

Shep Provides Emergency Coronavirus Notifications to Corporate Travel Programs


Shep Inks Data Integration Deal with Riskline

Sustaining the Future: Booking Tools Begin to Measure Up

BTN’s 2020 Innovate Conference – Honorable Mention: Shep

Shep Plugs into Automated Safety Data from Sitata

Shep Launches Free Pop-Up Alert Service


Austin Startups

Austin AI Startups Raised More Than $50 Million in 2017

Austinpreneur’s SXSW 2018 Wrap-up

The American Genius

How I pitched the CEO of Reddit onstage at SXSW with no notice by Daniel Senyard

Built In Austin

5 Austin tech teams welcome new leadership, including former execs from Netflix and Travelocity

Business Travel News

Shep Pivots to Enterprise Clients

Smaller Players That Are Finding Their Niche

The Beat

Shep Browser Extension, Which Polices Web Shopping, Starts Small, Unmanaged

The Company Dime

Startup applies policy to web buys for small businesses

Nineteenth Century Tech joins SEO, Data Mining in Business Travel Startup Marketing


Moonshots Capital Closes Seed-Stage Venture Capital Fund, at $20M

How I Raised It

How I raised it with Daniel Senyard of Shep


5 Employee Induction Best Practices from HR Experts


FCM Travel Solutions invests in business travel startup Shep

Business travel, part 4: How data management can minimize trip “leakage”

Plug and Play

Plug and Play Announces 158 Startups Accepted Into Their Final Batches Of The Year (Winter 2018)

Shep in Plug and Play Winter 2018 Batch 6


The Key To Changing Employee Travel Booking Behavior? Don’t Fight It

Silicon Hills News

At Capital Factory, Shep Founder Pitches Reddit CEO Steve Huffman on the Fly at SXSW

Travel Tech Con 2018

15 finalists of Travel Tech Con 2018 Pitch Competition announced!

#TTC2018 Lineup is Live

512 Tech

Austin startup’s founder gets a surprise chance to pitch Reddit CEO Steve Huffman at SXSW

Venture Beat

Complai Raises $1.4M Seed Round to Save Growing Companies on Their Second Largest Expense Travel

Voyager HQ



Duty of Care Awards

Duty of Care Awards 2021 Shortlist

Shep has been shortlisted for the Duty of Care awards in the Technology category. The competition, launched by International SOS, is intended to “to recognise organisations and honour their investment and innovation in protecting the health, safety, security and wellbeing of their global workforce.”

Business Travel News

BTN Europe 2021 Hotlist

“Browser plug-in Shep was originally designed to help corporates get to grips with travel programme leakage but in the year of the pandemic successfully pivoted to integrate Covid-19 related messaging in booking tools. It aims to bring together Covid-related information in the booking flow as a browser extension for Google Chrome and Microsoft Edge as well as compatible online booking tools.”

Innovators You Should Know 2017

“Austin-based startup Shep, formerly known as, is a browser plug-in that facilitates open bookings that fall within the guidelines of a company’s travel policy. CEO Daniel Senyard spoke to BTN’s Julie Sickel about how the tool can help companies boost compliance.”

Runner-up at BTN Innovate & Flight Centre partnership announcement

“Shep’s open booking policy and expense-capture tool was ‘one of the more forward-thinking business solutions’ presented during the Innovate competition…”

“Shep’s strategy of installing a layer of management on top of off-channel bookings will become increasingly important as the travel booking ecosystem evolves…”


Phocuswire Hot25

“The Shep platform connects the world of corporate travel policy with the growing need to give employees greater flexibility to book their own travel.”


The Skift 2018 Corporate Travel Innovators List

“Corporate travel is extremely resistant to innovation because a select handful of gatekeepers make it difficult for new entrants to gain access to the content and data that is needed. These players are driving the industry forward by fixing how travelers book and experience business travel.”

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